The idea behind service department marketing is to remind your customers to bring their vehicles in for service and repairs at your facility. By marketing to your customers it increases the opportunity to multiply the amount of vehicles coming in for service. Ultimately the more vehicles that come into your service department, the higher the numbers will be in your sales department.
The best way to increase the return on your marketing investment is through target marketing. This is done by sifting through your customer data stored in your DMS (Dealer Management System), specifying your campaign and content towards a particular demographic and sale. This type of marketing will help you to build your appeal not just too potential customers but also to your existing customers.
Some words are powerful and cause positive excitement in people to want to find out more. The right words will convince your customers to purchase products and services, while the wrong words may either offend them or, have absolutely no effect on them. Carefully selected words will attract the attention you desire and entice your customers to purchase your services and products. Some of the most powerful marketing words are:
Crucial Easy Effective Free Innovative New
Rewards Novel Limited-time Yield Last chance Proven
Results Tried Revolutionary Accurate Results oriented Groundbreaking
Don’t be afraid to talk about the areas that your service department does extremely well! Choose the words and the wording for your marketing carefully, and make sure you use plenty of power words to attract customers to buy what you're selling. If your dealership is great at what you’re doing, and your products, services or conveniences can make your clients' lives better in some way shape or form, than your marketing plan is the place to make it known. Because you state you are great at something doesn’t make you vain, it instills in your potential customers that you have confidence in what you do.
"If you don’t have confidence, you’ll always find a way not to win."
Carl Lewis – American Track & Field Athlete, Olympic Gold Medalist
David
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