The way we buy and sell, how we interact as owners, managers, employees, consumers and entrepreneurs hasn’t changed much, except for the fact that in today’s marketplace people are looking for the business that appreciates and recognize its customers. Essentially we are now in an age of the thank you economy. This isn’t some far out idea, it is reality today! The way the marketplace conducts business has been evolving for the last decade right in front of our eyes and only a handful of people have recognized this fact and taken a bullish approach to the way they market themselves, their businesses and the products they represent.
One way communication and exchanges are now gone, replaced by open dialogue and constant two way communication between consumers and businesses. Today, businesses that can out care, out love, and out market their competition will outgain customers from all thier competition. Today’s businesses must emphasize a commitment to quality, integrity, value, attention to detail and urgent responsiveness as the essentials within their core strategies. Companies that can outperform their competition on these levels will see the biggest returns and gain the lion’s share of customers.
Harnessing the power of word-of-mouth that multiplatform media provides can transform your business operations to be more customer friendly, more customer focused and more aware of what your customers needs and expectations really are. Businesses that expand within the multiplatform media age will reap endless rewards and be within an elite group in the lead of new cutting edge marketing technology. Companies that take the “Thank you” economy to the bank with new multi level marketing will have proof this system works as they pull out ahead of the competition with new revenue streams and long life sustaining customers.
Multiplatform media consists of utilizing all the resources you are exposed to right now from the comfort of your home or office. Some of the platforms have the power and capability of connectivity, linking one media platform to another. They talk to and with each other in concert, creating a symphony of marketing and advertising music to your bankers and accountants ears. This isn’t a whacky or abstract business concept; millions of businesses around the world are already enjoying returns they never dreamed of. Some examples of multiplatform media are;
• Twitter
• Facebook
• YouTube
• LinkedIn
• MySpace
• Business blog page
• Your business website
For example setting up a business blog page on your website can create an atmosphere of caring if it is done with the consumer in mind. Your blog page can be linked to your Facebook business page; therefore whatever you post on your blog is automatically posted to your Facebook page. Should you decide that utilizing twitter will help you gain followers, your twitter posts will automatically appear on both your blog page and your Facebook business page. MySpace has the capability of performing these functions as well. Start a fan page on Facebook listing videos of happy customers; post the videos on YouTube and twitter.
Post hand written customer testimonials along with videos of happy, fulfilled customers who are glad to help you succeed. Providing exceptional customer service has more rewards then American Express could ever offer you and it's FREE. Giving people what they want costs you nothing but gratitude and a smile. Once done, post your results for all to see. It is a miracle and a marvel that technology has made marketing so fun, competitive, cheap, rewarding and easy!
Host a customer appreciation night and make a video of the event. Post the video on your various media platforms and watch as the comments and suggestions flood into your business. You will find that multi level and multiplatform media is the way to move the needle of your business northward.
By utilizing all the FREE tools already at your fingertips you can and will change the dynamics of your business and forge ahead of your competition. If you are not high tech savvy I would suggest outsourcing this task as it can be daunting. In todays changing economy we are currently engaged in a battle of winning over client’s hearts and minds and we are asking them to spend their hard earned money at our businesses. Why not give them a reason to do business with us. Show them from the comfort of their home or office what makes you so good and why they can’t do without your goods or services. For the customers you already have this is a great way to stay front and center in both their hearts and minds. Once there you always have access to their vehicles servicing needs and the next new or used vehicle purchase!
David
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