To create benefit and value for your customers and fill your shop with potential work try sending out an inactive customer email campaign. You can call your campaign “The Fast lane Inspection”.
Using your DMS and or your CRM, pull up all the vehicles that are currently out of warranty and have been inactive in your facility for longer than your scheduled servicing intervals. For example North American model vehicles five to six-thousand miles or six months whereas imports such as BMW, Mercedes or Audi are generally twelve-thousand to fifteen-thousand miles or one year between services.
Put together an email campaign stating that you are offering the following servicing special and make sure you advertise it on your webpage under the tab SERVICE SPECIALS as well. Place a link button taking the customer directly to your on-line appointment scheduler. You can make your own coupon or use some of the wording below;
(Picture) Fast Lane Inspection (Brand Logo)
Dear Mr. / Mrs. (Customer)
Now is the time to make sure your vehicle remains in excellent condition, our records indicate that we haven’t seen you for some time. We would like to invite you to come in for our Fast Lane Inspection. Our Fast Lane Inspection is a complimentary 31 point courtesy inspection of your vehicle, this inspection also includes our customary complimentary Platinum car wash. During our Fast lane Inspection we check and set all tire pressures and fluid levels. Should your vehicle require any repairs or servicing found during the complimentary inspection, we are offering another great gift offer of a 10% discount on parts and labor to help you keep your vehicle in tip-top condition?
Our mission is to provide all of our valued customers with exceptional quality service giving you absolute value for your hard earned dollar and respecting your time parameters. We are 100% customer focused and committed to giving you the ultimate (Brand) experience. Visiting our dealership for service can be a rewarding experience especially if you take advantage of being provided with one of our (Brand) loaner vehicles. We offer gourmet coffee, work stations with WIFI and a clean bright spacious waiting area. If you are a person who indulges in the (Brand) specialty items, we also have a beautiful boutique stocking all of the latest (Brand) accessories and personal items. (List your amenities)
Whatever your servicing needs our factory trained associates pay the strictest attention to every detail with the goal of fixed right, on-time, every-time. Book your appointment today. This offer is valid through M/D/Y.
(Appointment Link)
(Brand) of (Region) - exceptional service - exceptional people - making a difference everyday!
Customer Care Manager
Kerry Anywhere
k.any@anywheremotors.com
1400 Anywhere Hwy
Anywhere
55555
555.555.5555
Track the customers that have been in and have taken advantage of your Fast Lane Inspection. On the tenth day after sending out your first email letter send out another email blast indicating that you had such a great response you have decided to extend the offer for a short amount of time. Create urgency for those that haven’t responded yet. See sample letter below;
(Picture) Fast Lane Inspection (Brand Logo)
Dear Mr. / Mrs. (Customer)
We had such overwhelming response to our last Fast Lane Inspection email that we’ve decided to extend the offer for a limited time starting today. Our original email outlining our complimentary Fast Lane Inspection is included below.
Now is the time to make sure your vehicle remains in excellent condition, our records indicate that we haven’t seen you for some time and would like to invite you to come in for our Fast Lane Inspection. Our Fast Lane Inspection is a complimentary 31 point courtesy inspection of your vehicle, this inspection also includes our customary complimentary Platinum car wash. During our Fast lane Inspection we check and set all tire pressures and fluid levels. Should your vehicle require any repairs or servicing found during the complimentary inspection, we are offering another great gift offer of a 10% discount on parts and labor to help you keep your vehicle in tip-top condition?
Our mission is to provide all of our valued customers with exceptional quality service giving you absolute value for your hard earned dollar and respecting your time parameters. We are 100% customer focused and committed to giving you the ultimate (Brand) experience. Visiting our dealership for service can be a rewarding experience especially if you take advantage of being provided with one of our (Brand) loaner vehicles. We offer gourmet coffee, work stations with WIFI and a clean bright spacious waiting area. If you are a person who indulges in the (Brand) specialty items, we also have a beautiful boutique stocking all of the latest (Brand) accessories and personal items. (List your amenities)
Whatever your servicing needs our factory trained associates pay the strictest attention to every detail with the goal of fixed right, on-time, every-time. Book your appointment today. This offer is valid through M/D/Y.
(Appointment Link)
(Brand) of (Region) - exceptional service - exceptional people - making a difference everyday!
Customer Care Manager
Kerry Anywhere
k.any@anywheremotors.com
1400 Anywhere Hwy
Anywhere
55555
555.555.5555
This campaign can be set up to run every month and generate emails to the customers that will continually fall into the category of inactive, ensure you set up your parameters for the campaign as ongoing. You will have a huge influx of calls and appointments from the first campaign due to the large volume of inactive customers that fall within your preset parameters. Once this initial campaign is over remember to remove it from your service website tab.
Keeping YOUR name in front of YOUR customers helps YOU retain them as customers! Have fun putting this campaign together and watch the volume in your service drive increase. Happy marketing!
David
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