For business owners that are not savvy with the internet, using social media as a medium to keep your business name in front of your customers as a marketing tool may seem like a daunting task. You may ask what does the word social have to do with my business marketing anyway. In today’s online plugged in world – everything!
Actually most dealerships and service facilities are already using BDC or internet sales marketing to compliment their marketing strategies, therefore using social media will take your marketing to an entirely new level. Check within your facility especially within your internet sales or BDC and find out WHO on your team knows how to set up your social media to showcase your dealership or service facility.
For example;
You can use Flickr to showcase your new and used vehicles, or display photographs of your service facility and its amenities to your existing and potential customers.
YouTube gives the benefit of showcasing your products such as performing a walk around on each model that you sell, videos show the benefit and value in each model. Videos are a powerful tool as a video creates excitement, especially when the presentation exudes passion and excellent delivery of product knowledge.
Writing a company Blog and having a weekly or monthly posting creates transparency for your business, transparency can go a long way to create and generate interest in your facility. You can create links on your blog to the causes your company supports, recounting special fundraising events you have held. You can post special sales events, servicing events and new product launch dates. A blog can be created to showcase your employees or the employee of the month or it can be used to post the name and picture of your latest addition to your staff. You can post service stories or customer testimonials on your blog. The best part is that writing a blog and keeping a blog site in most cases is free, the only items you need to bring to the table are your ideas.
Twitter can be set up with your personalized background and be ready for your first tweet in less than one hour.
Twitter also allows you to quickly and easily post updates from your phone using SMS text messages. Twitter can be used to tweet when you;
- Expanded your service department
- Hired a new employee
- Have a service special
- Have openings for service appointment that day
- Have a sales special
- Have a service or sales event
- Are looking to hire new employees
- Announcing a service campaign
- Want to convey a message to your customers
Facebook allows you to create a business page free! This is an HUGE benefit to your business for several reasons.
1. A few days after you’ve added a Facebook business page you will probably see your Facebook page right underneath (or sometimes above) your actual business website when you Google your business name. Creating a Facebook business page will instantly give your search rankings a boost which helps direct more traffic to your business.
2. Customers can become fans of your Facebook page. This allows you to send updates to all of your fans, (customers) and instantly send out updates to everyone including potential customers without spending a penny on marketing or advertising.
3. Every fan you have is like a little ad on the Facebook page. Each customer that becomes a fan of your Facebook business page has a link back to your page on their profile, this ends up being hundreds or even thousands of link ads throughout Facebook advertising your company for FREE.
4. The marketing idea is to keep your Facebook fans constantly thinking about your business, when they need your particular brand product or service, you are the first business they think of.
5. The best part of Facebook is that all of this service is FREE and drives more traffic to your business! Who wouldn’t want that, right?
It is imperative to make sure that people are thinking of your business when they are looking for a brand, product or service that you offer. Social Networking allows your business to keep in touch with your existing customers at the touch of a button and build new relationships with very little effort and it’s FREE!
To watch an exceptional dealership promotional video click here Video
To hear a podcast of twitter for business click here Twitter
Get busy socializing and get more customers in your door!
David
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